Dynamo Embodies The Media Messages That Will Shape 2012’s Top Brands

In 2012 the key to successful branding will be ENGAGEMENT, RELEVANCE, AFFILIATION AND AMAZEMENT. In its yearly study about branding “BrandZ Top 100 Most Valuable Global Brands 2011” WPP had some interesting observations about the companies making the biggest mark on their fans. You can download the document on SlideShare here. A key element that